Table of Contents

• It Started With a Craving
• The Christmas Market That Changed Everything
• What “Authentic” Actually Means to Us
• Who We’re Really Cooking For
• Why Taiwan? Why Not Just Go Back to Germany?
• What’s Next

It Started With a Craving

When you move to Taiwan, you fall in love fast. The food scene here is genuinely one of the best in the world – the night markets, the beef noodle shops, the scallion pancakes at 7am. We love it all.

But after a while, something starts to itch.

You miss the snap of a proper Bratwurst fresh off the grill. The deep, savory richness of a slow-roasted pork knuckle. The tang of real Sauerkraut made the way your grandmother made it – not the canned stuff, the actual fermented version. You find yourself standing in a supermarket in Taipei, reading labels, and none of them say what you need them to say.

That itch is what started Little Europe.

The Christmas Market That Changed Everything

In December 2021, we set up a small stall at the German Christmas Market in Taipei. We brought our sausages, our mustard, our bread rolls. We weren’t sure what to expect.

What happened surprised us.

It wasn’t just German expats lining up. It was Taiwanese families. Students who had studied in Munich. Couples who had honeymooned in Berlin. Food lovers who had never been to Germany but had heard about the food and were curious. People stood there eating Bratwurst in the cold Taipei air with huge smiles on their faces.

That moment made it clear: there was a real appetite for this – and almost nothing filling it.

What “Authentic” Actually Means to Us

Let’s be honest about something. “Authentic” is one of the most overused words in food marketing. Every restaurant claims it. So let us tell you exactly what it means to us.

It means our sausages are handmade in Taiwan, using German recipes, German spice ratios, and German technique. It means we import our mustards directly from Germany because no substitute comes close. It means our Sauerkraut is mostly handcrafted and lacto-fermented – the same process used for centuries – not brined in vinegar and dumped in a jar.

It means when a German expat in Taipei bites into one of our German sausages, they stop talking for a second. That pause – that moment of recognition – is what we’re after every time.

Who We’re Really Cooking For

We cook for two kinds of people, and we love them both equally.

The German expat who has been in Taiwan for two years, misses home, and just wants to eat something that tastes like Sunday lunch at their parents’ house. We know that feeling. We built this for you.

The Taiwanese food lover who tried a Bratwurst at a Christmas market, or ate Schweinshaxe at a beer festival in Germany, or simply loves trying new things and wants the real version – not a local approximation. Taiwan’s food culture is adventurous, curious, and open. That energy is part of why we love being here.

We ship frozen across all of Taiwan, from Taipei to Taichung to Kaohsiung. You don’t need to be at a market stall to get what we make. You just need to want it.

Why Taiwan? Why Not Just Go Back to Germany?

People ask us this a lot.

Taiwan is warm – in every sense of the word. The people are welcoming, the city is alive, and the food culture here treats good ingredients with real respect. Taiwan doesn’t just accept foreign food; it embraces it, makes it part of everyday life, and demands it be done well.

There is also a gap here that no one was filling properly. Yes, you can find sausages labeled “German” in some supermarkets. But the recipes are adjusted for local taste preferences, the spice profiles are softened, the textures are different. We’re not judging those products – we just make something different. We make what we’d eat ourselves.

And honestly? Building something from zero in a country that isn’t yours, in a language you’re still learning, alongside Taiwanese colleagues who challenge and teach you every day – that is its own reward.

What’s Next

We started at one Christmas market stall in 2021. Today, we ship nationwide, sell on Shopee, show up at beer festivals and European food events in the Taipei area, and have a growing community of customers who come back every month like clockwork.

We’re not stopping here. We’re working on new products, expanding to more events, and building the kind of brand that makes people proud to put on their table – whether they’re from Hamburg or Hsinchu.

If you’ve never tried our sausages, start here. If you’re a restaurant or hotel looking to add real German products to your menu, let’s talk.

Either way: Guten Appetit.

Little Europe Taiwan ships frozen nationwide across Taiwan. Order online at littleeurope.tw or find us on Shopee. Questions? Reach us on LINE or email – we reply in English, German, and Chinese.